CONFERENCES
Professional conferences about the application of VR and AR in several disciplines and business segments such as: Vr script, Architecture, Artificial Intelligence, Fight against Climate Change, Education and Social Theme.
September 28th
From the classic script to the 360º script: similarities and differences
VR SCRIPT
Tuesday, September 28th
Conference: 16:15 pm | Local time
Language: Spanish
This year Ana is a Resident at Laboral Centro de Arte y Producción Industrial with a project. Make a fiction short film and analyze how the traditional audiovisual format, which we are all used to, adapts to the 360º format. This project is currently in its final stages.
The conference will discuss the similarities and differences, the resources that have worked for them and those that have not, as well as the conclusions reached when making this adaptation.
The main objective was to experiment with 360º video, virtual reality, the film script and apply them in a combined way in the production of a short film.
SPEAKER: Ana Bravo, CMO and co-founder of Waves of Virtual Reality
Has been working in the industry for more than 15 years, specialized for 4 years in 360º video and its application in virtual reality. In 2020 he created the startup Waves of Virtual Reality together with Carlos Peña, developer and expert in virtual reality, carrying out the Christmas campaign in 2020 for EDP Energía.
Currently, she is part of a residency at Laboral Centro de Arte y Producción Industrial and Gijón Impulsa with the VR ex Machina project in which she worked on the film adaptation of the traditional audiovisual format to 360º video.
CLIENTS: EDP Energía, JOSÉ ORE ESCULTOR.
Virtual Reality Narrative and visual language
VR SCRIPT
Tuesday, September 28th
Conference: 17:15 pm | Local time
Language: Spanish
In the conference, Frank will talk about the ways of narrating and transmitting visual language in the world of Virtual Reality.
SPEAKER: Frank Bravo, co-founder of Barcelona Immersive.
From a young age, Frank began to record, edit and direct his friends doing extreme sports. Later, he started in audiovisual narrative at the Barcelona Film School.
He currently explores all 2D video, virtual reality and narrative media for video games. He is the co-founder of Barcelona Immersive, a collective of artists from different disciplines, 2D video, Virtual reality, Mapping, multi-camera systems, among others.
CLIENTS: Gopro, Red Bull, MotoGP, Yamaha, Vice and others.
Virtual reality festivals
Tuesday, September 28th
Round Table: 18:15 pm | Local time
Language: Spanish
Mariangela and Judith will share their experience in Virtual Reality festivals.
SPEAKERS: Mariangela Matarozzo, director of VRE and Judith Guez, artist- researcher, curator and developer and MR/ MR.
Mariangela Matarozzo
Graduated in Anthropology, HR Manager in market-oriented multinational companies, Founder and Director of the Innovative International Festival.
Her experience lies in the management of international cultural projects, culture promotion, cinema and the avant-garde arts, marketing and communication and image strategies.
She has worked for many years as general coordinator of important international events and festivals such as L’Isola del Cinema, until 2011, when she conceived and founded MAshRome Film Fest, an International Festival that promoted and disseminated the culture of the “Mash up and Remix”.
Judith Guez
Head of Community Relations and Manager of the Laval Virtual program. Creates in 2018 the conference International Festival Art & VR Recto VRso at Laval Virtual. Her research focuses on understanding and creating illusions between real and virtual to explore new artistic forms, mobilizing the concept of presence and wonder.
She had exhibited many art works in various international venues such as: Art Electronica in Austria, GoogleLab, BPI Center Pompidou, Center des arts Enghien, MOCA Tapei in Taiwan, VR World Forum in Switzerland, among others.
September 29th
From Virtual and Augmented Reality to architecture, real applications
ARCHITECTURE
Wednesday, September 29th
Online Conference: 10:30 am | Local time
Language: Spanish
In the conference that he will carry out Joan will explain how Virtual Reality and Augmented Reality have become a fundamental tool for architecture. Joan will show us how the realism degree increases about the final product by using these new technologies.
SPEAKER: Joan Folguera of Invelon
Joan is CEO and co-founder of the INGROUP Technological Holding formed by the companies INTECH3D, INVELON TECHNOLOGIES and INGAME VR.
He also has a degree in Business Administration and Management from the University of Lleida. He has led the group since 2015 with the management and development of projects for the different business lines.
The new Virtual Revolution: a parallel reality that will change society
ARCHITECTURE
Wednesday, September 29th
Conference: 11:45 am | Local time
Language: Spanish
In the conference, Adrián will talk about how Virtual Reality will make a change in architecture, on a social level in the near future.
SPEAKER: Adrián Gómez, CEO and founder of Lobo Studio.
Lobo Studio is a 3D studio specialized in photorealistic renderings and virtual reality. It was founded in 2017 after detecting a need in the real estate market. The objective is to offer a service to real estate agencies to enhance the marketing of their product.
Lobo Studio agencies can offer unforgettable experiences.
Many clients increase between 20% and 40% the sales process of a property to be renovated or a new construction project thanks to the service offered.
CLIENTS: Via célere, Metrovacesa, lladró, endesa X, Gestilar, Forcadell, Aelca, nuñez y navarro, Hotel sofia Barcelona, among others.
Interactive narratives and digital space design
ARTIFICIAL INTELLIGENCE
Wednesday, September 29th
Online Conference: 16:00 pm | Local time
Language: English
Kim will explain the current trends in interactive narratives as well as the future of interactive design for digital spaces.
SPEAKER: Kim-Leigh Pontin, creative director of Nexus Studios.
Kim studied design interactions at the Royal College of Art. Her expertise lies in XR, interactive TV, emerging technology interaction design, and interactive storytelling. It also brings ideas of built-in interaction and speculative design to the world of television production and product design. He won a BAFTA, Emmy and D&AD for his work in interactive television.
Before joining Nexus Studios, he worked at Sky VR Studios, the BBC, Amazon, and Apple.
Creative Director of Nexus Interactive Arts she is directing interactive volumetric capture experiences, as well as interactive narrative design for emerging technologies.
Three pieces of virtual reality that Kim directed were recently shown at the Venice Film Festival (2017, 2018, 2019).
September 30th
The Museu de les Aigües in the Minecraft world and other virtual visits
FIGHT AGAINST CLIMATE CHANGE
Thursday, September 30th
Conference: 10:30 am | Local time
Language: spanish
Marta, as a worker at the Museo de les Aigues in Barcelona, will present us with the latest advances and developments that have been made in Educational, Virtual Reality, Augmented Reality, climate and water issues.
SPEAKER: Marta Soler, be part of the educational team of the Museu de les Aigües Agbar.
Didactics of Experimental Sciences doctor, Biology Bachelor, Magister Education & Museums and Interactive Museography (University of Barcelona).
Since her beginnings in the world of work, she has been linked to the education and museums sector, being part of the educational team of the Barcelona Zoo, Cosmocaixa and the Museo de les Aigües.
In Lavola companies and in La Escuela del Agua he held the head position of Environmental Education line, being able to develop master plans for museum centers, evaluations, programs and educational activities.
She is currently responsible for the educational programs of the Museu de les Aigües.
CLIENTS: Zoo de Barcelona, Cosmocaixa, Museu de les Aigües, Lavola, La Escuela del Agua.
The potential of Virtual Reality in the fight against climate change
FIGHT AGAINST CLIMATE CHANGE
Thursday, September 30th
Conference: 11:45 am | Local time
Language: spanish
Edurne will share her own experience, and that of other organizations on the subject of Virtual Reality, as well as the potential of said tool to promote the fight against climate change.
SPEAKER: Edurne Rubio, Director of Engagement at Greenpeace España.
Professional with experience in strategic leadership, marketing and communication in international organizations.
After working for several years as a journalist in cabinets and media, She oriented her career to communication in organizations. She worked for 13 years at Amnesty International, first as head of digital projects in campaigns and after that she became marketing and fundraising director.
She has been linked to the Observatory of good practices of Face to Face of the Spanish Fundraising Association since its creation and was part of the Executive Committee in its first stage.
She joined Greenpeace in 2018 as Director of Engagement, where she is responsible for the organization’s communication and fundraising strategies. In January 2021, he assumed the leadership of the new strategic area People Power.
Interactive training in Virtual Reality: choose your own adventure
EDUCATION
Thursday, September 30th
Conference: 16:00 pm | Local time
Language: spanish
Luis as co-founder of Immersium Studio, through an interactive 360º video, will explain what the C19 Space project is about. A training experience translated into 23 EU languages, with which it has trained more than 20,000 health professionals, which has been very successful.
SPEAKER: Luis Villarejo, Co-founder and CEO of Immersium Studio.
Computer Science Engineer specialized in Artificial Intelligence. In 2018 he became the founder and CEO of Immersium Studio. He currently manages a multidisciplinary team, that creates interactive training experiences with immersive technology. Especially using interactive 360 video.
In 2019 Immersium Studio received the award for the best immersive training experience worldwide by the Immersive Learning Research Network.
They have developed training experiences for more than 20,000 people and various entities like the United Nations, the European Commission, the DTI Foundation or the European Society of Intensive Care Medicine.
CLIENTS: United Nations, European Society of Intensive Care Medicine, DTI Foundation (Donation and Transplantation Institute), UOC, Cosmocaixa, Solvia, Ajuntament de Castelldefels, Universitat the Barcelona.
Educa 360: Virtual Reality in the classroom
EDUCATION
Thursday, September 30th
Conference: 17:00 pm | Local time
Language: spanish
Through different approaches to using VR in schools as a new way of being able to visualize and understand didactic content, Fran and Fernando come to the conclusion that the use of 3D virtual content in education is logical, useful and desired by the educational community. They affirm that 3D environments must be accompanied by methodologies that adresse their possibilities to the maximum as they manage to do with Educa360.
They will deal with topics such as; the different didactic methodologies connected with Virtual Reality, real experiences in the classrooms and the results provided at the learning level. They will also demonstrate how Virtual Reality in education through Educa360 becomes a collaborative product, easy to use, very fun as well as useful, providing a fundamental contribution to basic skills or educational “soft skills”.
SPEAKER: Fran Roncero, co-founder of Educa 360
Computer scientist and training programmer, founder of Azafrán Producciones. Since 2001 he has been developing Creative Direction, Realization and VFX Supervision tasks. He also works as a co-producer of nature documentaries with National Geographic and historical recreation with TVE, Canal Historia or Sony Pictures.
Currently, co-founder of Educa360, director of content and methodology for the integration of Virtual Reality in educational environments.
CLIENTS: National Geographic, TVE, Canal Historia, Sony Pictures.
Educa 360: Virtual Reality in the classroom
EDUCATION
Thursday, September 30th
Conference: 17:00 pm | Local time
Language: spanish
Through different approaches to using VR in schools as a new way of being able to visualize and understand didactic content, Fran and Fernando come to the conclusion that the use of 3D virtual content in education is logical, useful and desired by the educational community. They affirm that 3D environments must be accompanied by methodologies that adresse their possibilities to the maximum as they manage to do with Educa360.
They will deal with topics such as; the different didactic methodologies connected with Virtual Reality, real experiences in the classrooms and the results provided at the learning level. They will also demonstrate how Virtual Reality in education through Educa360 becomes a collaborative product, easy to use, very fun as well as useful, providing a fundamental contribution to basic skills or educational “soft skills”.
SPEAKER: Fernando Sierra, co-founder of Educa 360
More than 8 years experience in the design and development of solutions focused on the use of Virtual Reality, Augmented Reality and Mixed Reality. High level of expertise in the development of productive solutions for new interfaces based on commercial platforms such as: Oculus, HTC Vive, Hololens, Magic Leap, among others. XR division director, lider of design and developing teams for internationally renowned consultancies such as SNGULAR, Odders labs or VirtualSoft Studios.
Passionate about educational forums. Speaker and professor at several Spanish universities such as UCM, US, UJA, Loyola University, among others. He has been a mentor and jury in events related to the Startup ecosystem.
CEO and Founder of Brainside Studios and Educa360, companies focused on the immersive technologies sector. Creator of the first Online Course on Virtual Reality in Spain for the Udemy platform.
CLIENTS: IKEA, BBVA, Acciona, Leroy Merlin, Maccann, BCG, Adam Foods, Sngular, Movistar, Ferrovial.
Extended Reality for the education of the future
EDUCATION
Thursday, September 30th
Conference: 18:00 pm | Local time
Language: spanish
Lorena along with her partner Vicky will share their experience as XR educational trainers, mentioning different successful cases throughout the Spanish territory.
SPEAKER: Lorena González, co-founder of INMERSIVA XR.
Co-founder of INMERSIVA XR, Association of Extended Reality of Spain. XR consultant and communication expert, she has worked managing projects and organizing technological events.
Extended Reality for the education of the future
EDUCATION
Thursday, September 30th
Conference: 18:00 pm | Local time
Language: spanish
Vicky along with her partner Lorena will share their experience as XR educational trainers, mentioning different successful cases throughout the Spanish territory.
SPEAKER: Vicky Vasán co-founder of INMERSIVA XR.
Co-founder of INMERSIVA XR, the Extended Reality Association of Spain, and UX Designer and scriptwriter of Lyceum Learning, one of the most innovative Virtual Reality educational projects in the Spanish XR industry. She has also participated in large Branded Content projects as creative expert in transmedia and gamification.
October 1th
Research #workinprogress: Accessibility of Extended Reality for people with reduced mobility
SOCIAL THEME
Friday, October 1th
Conference: 10:00 am | Local time
Language: spanish
Alicia is developing an Industrial Doctorate thesis and will present the initial results, which, within the framework of said research, have served as the basis for conceptualizing the functional VR prototype (cultural and educational) tested experimentally by real users.
It will address possible implementations that, at the hardware and software level, can make XR more accessible for the group of people with reduced mobility, as well as some positive uses applied aimed at improving the well-being of said group.
SPEAKER: Alicia Cañellas, XR Innovation and Training consultancy in Visyon.
Is XR Innovation and Training consultant at VISYON (Mediapro Group), graduated in Pedagogy from the University of Barcelona (UB) and professor in the Master of Neuromarketing at the Autonomous University of Barcelona (UAB).
Currently she is candidate for an Industrial Doctorate in Communication from the Pompeu Fabra University (UPF) in an agreement with VISYON (Mediapro Group).
Her thesis title is: “Accessibility and applied positive uses of Virtual, Augmented and Mixed Reality for people with reduced mobility”. Research framed in the Pla de Doctorats Industrials of the Generalitat de Catalunya.
Virtual Reality to combat racial bias
SOCIAL THEME
Friday, October 1th
Conference: 11:00 am | Local time
Language: english
This talk will focus on the use of embodiment techniques in Immersive Virtual Reality (IVR) to bring about positive change, and specifically, to address empathy. The emphasis will be given to the influence of owning a different race body on racial discrimination, a social phenomenon of increasing interest over the past decade, with concrete examples from the literature and two recent studies on how implicit racial bias can be modulated in the long-term and under different social contexts. Then, important ethical considerations that arise from the use of IVR related to the above topics will be introduced.
SPEAKER: Gizem Senel, Researcher at Event-LAB (UB) Universitat de Barcelona.
Member of the Experimental Virtual Environments for Neuroscience and Technology (Event) Lab, conducting technical research in virtual reality with applications in cognitive neuroscience and psychology. Her research interest lies in body representation and consequences of body ownership illusions. Her doctoral project focuses on therapeutic applications of virtual reality.
Virtual Reality as a tool to work on gender violence and sexual education
SOCIAL THEME
Friday, October 1th
Conference: 12:00 am | Local time
Language: spanish
Sara, along with her partner Leyre, will explain how sociocultural changes and new technologies can be used to create tools in order to work on gender violence and sexual education.
SPEAKER: Sara Viglione co-founder of Middin.
23 years old and graduated with a Leinn degree (Leadership, Entrepreneurship and Innovation) from Mondragón University, Sara specialized in creating communication campaigns and creating services.
She is currently a co-founder together with two technology partners (Innovae and Wetak) of the start-up Middin. A start-up that is dedicated to the creation of immersive and digital experiences in matters of equality and sexuality.
CLIENTS: Emakunde, Consultora Berdintasun, Eroski, Sicos, Tym, BBB, Gipuzkoa Provincial Council, Irun, Donosti, Pamplona and Tolosa City Councils. Also in international markets such as Kenya, the United States and Finland.
Virtual Reality as a tool to work on gender violence and sexual education
SOCIAL THEME
Friday, October 1th
Conference: 12:00 am | Local time
Language: spanish
Leyre, along with her partner Sara, will explain how sociocultural changes and new technologies can be used to create tools in order to work on gender violence and sexual education.
SPEAKER: Leyre Jauregui co-founder of Middin.
Leyre is 22 years old, he was born in Tolosa, Basque Country. Graduated from the Leinn (Leadership, Entrepreneurship and Innovation) degree from the University of Mondragón, specialized in creating campaigns and products with a gender perspective.
She is currently studying the Master of Feminist and Gender Studies at the UPV.
Co-founder together with two technology partners (Innovae and Wetak) of the start-up Middin. A start-up that is dedicated to the creation of immersive and digital experiences in matters of equality and sexuality.
CLIENTS: Emakunde, Consultora Berdintasun, Eroski, Sicos, Tym, BBB, Gipuzkoa Provincial Council, Irun, Donosti, Pamplona and Tolosa City Councils. Also in international markets such as Kenya, the United States and Finland.
