Professional talks about the application of VR and AR in several disciplines and business segments such as Technology, Education, Health, Integration, Equality, Virtual Environments, High Definition, Marketing, Sound, Documentary and Video Games.
While Virtual Reality changed the visual language of immersive storytelling, Artificial Intelligence could change the structure of the stories themselves. This talk will cover the impact of GPT-3 and automatic writing, interactive story structures, and how Charisma.ai has been pioneering audience immersion through the use of believable characters and natural language.
SPEAKER: Guy Gadney, executive director and co-founder of Charisma.ai
Director Artístic en Old Fire Station (Oxford), forma part del Grup de Treball d’Indústries Creatives en la recerca i aplicació del 5G a Regne Unit. Ha produït ficcions interactives nominades als Emmy i BAFTA. Dirigeix Charisma.ai, una plataforma de narració a través d’Intel·ligència Artificial.
CLIENTS: Sky, BBC, StoryFutures.
Like other forms of media, VR will not only be a mirror of society, it will be a catalyst for social change; an embedder of norms, an amplifier of stereotypes and a site for humanity’s hopes, fears and dreams to be enacted. Catherine Allen will explore the opportunity that virtual reality has to learn from the mistakes of other industries like Hollywood and Silicon Valley by presenting a vision of what the future of VR could be like – a vision for women and VR.
SPEAKER: Catherine Allen, CEO Limina Immersive
Winner of a BAFTA on a Disney Animated app, now Catherine Allen is co-founder and CEO of Limina Immersive, which has brought meaningful, cultural VR to thousands of audience members who wouldn’t have otherwise experienced this new art form. She was part of the BAFTA’s VR advisory team, has judged VR for a range of international film festivals and has authored industry reports for public sector funding bodies. Her first commissioned VR documentary, Voice of a Rebel, was described as ‘genre-defining’.
CLIENTS: Disney, The British Council, Academy of Motion Picture Arts and Sciences, Google/YouTube.
We are living in challenging times and companies need to reinvent themselves and embrace digital transformation in order to best meet the needs of the public on a global scale. Xavi will explain his experience to us through Visyon and Mediapro working on solutions for major brands such as Nike, Cupra or Apple, combining the very best of audio-visual production and the most cutting-edge technologies in 360° digital events, hyper-realistic environments and interactions based on human movement.
SPEAKER: Xavi Conesa, Project manager at VISYON
Project manager at VISYON and vice-president of the Catalonia Audio-visual Cluster, Xavi is also involved as an associate teacher in the Marketing Manager Masters of the UAB and as a thesis project tutor in the Marketing Manager Masters of the ESADE. Since 2015, he has been actively engaged in his company and the opening of new markets in the fields of digital interfaces and creative solutions.
CLIENTS: NASA, Nike, Cupra.
Join Joanna Popper from HP as she discusses how businesses, organizations and consumers are using Virtual Reality to connect, create, collaborate and learn. HP has been leading the way in Virtual Reality with the HP Reverb G2, HP Reverb G2 Omnicept Edition and HP VR backpacks.
SPEAKER: Joanna Popper, Global Head of Virtual Reality for Go-To-Market and Location Based Entertainment – HP
Selected as “50 Women Can Change the World in Media and Entertainment,” Joanna is a Hollywood and Silicon Valley media executive. As a Global Head leads HP’s initiatives for Go-To-Market and Location Based Entertainment for Virtual Reality. She recently was an Executive Producer on Finding Pandora X which won the 2020 Venice Film Festival’s award for Best VR Experience. Joanna developed a TV show partnership with NBC and Singularity University for a new TV series on technology and innovation. She is also on the Coalition for the Women in XR Fund.
Myra will develop her experience as the creator of SOMNAI, an immersive experience that mixes different virtual methods and concepts of spirituality and subconscious. Through a unique tour based on Unity, the director will show that the creation of highly functional open worlds is possible for a participatory and revolutionary game.
SPEAKER: Myra Appannah, codirector of BRiGHTBLACK
Co-director of media company BRiGHTBLACK and co-creator, writer and Creative Lead of the immersive experience SOMNAI. She has created immersive experiences for some of the world’s biggest brands and has co-created and curated the British Council’s PlayUK Festivals of post-escapist gaming and playful media across Europe. She is on the board of National Gallery X and her first film, ‘Garfield’, was selected for Sundance and BAFTA 2018.
CLIENTS: The British Council, Liverpool John Moores Universit, King’s College London/National Gallery X, BBC Arts/Screen South, Brisbane Powerhouse, Manchester Metropolitan University, Kingston University, Tallinn University, H&M, IBM.
Futura Space’s creative lab specializes in creating interactive experiences in the fields of Virtual Reality, digital, gaming and multimedia. They also provide consulting services in the field of XR. Adrián and Patricia will discuss what this technological journey has meant for them and present their research findings on interactive narratives and the development of new formats: virtual productions, social platforms and holograms.
SPEAKERS: Adrián Rw, founder and creative director Futura Space, and Patricia M. Val, executive producer.
Technical artist, creative director and cofounder of Futura Space. In the past years, he has developed and managed multidisciplinary teams of designers, engineers and 3D artists, with an aim to build the future of Cinematic VR through various experimental projects and collaborations with global brands such as Martin Berasategui, Samsung or Adidas, among others.
Patricia M. Val
Multidisciplinary producer who has turned her vision of fiction into virtuality. In the past five years, Patricia has produced short and feature films, ad campaigns, Virtual Reality experiences and interactive installations. Her passion for innovation has led her to co-manage Futura Space and explore the integration of new technologies in storytelling.
CLIENTS: Adidas, Gatorade, Iberia, Major Lazer, Martin Berasategui, Samsung, San Miguel, Corona.
In April 2020, the Laval Virtual immersive technology world exhibition created the very first avatar-based virtual event in the world, attracting more than 11,000 participants from 110 countries. A new era of the XR industry is born: exchange experiences and mass meetings on immersive platforms. A breakthrough solution in the midst of a pandemic and a true revolution for the events industry.
SPEAKER: Carlo Corinaldesi, Community Partner Latam – Laval Virtual
Carlo has spent over 15 years developing activities in the audiovisual sector on an international level, both as a director and producer, as well as organizing academic activities and conferences. In 2016, he joined the XR industry through the creation of Metro New Media, an agency based in Colombia dedicated to providing solutions to companies and institutions.
CLIENTS: Cacao Disidente, INNpulsa Colombia, Laval Virtual, VR Days.
Nir will introduce the concept of “spatial sound,” a vital element in enabling full user immersion. Based on his own experience, he will comment on all its aspects, from the technical to the whole music and entertainment industry that is burgeoning around sound, as well as the opportunities it opens up for new independent creators in the field of Virtual Reality.
SPEAKER: Nir Netzer, Director specialized in VR, Netzerland Studios
Nir Netzer is a VR director/specialist from Los Angeles. In 2018 he directed three 360 experiences for DreamworksTV and in 2020 he released a course on Spatial Sound Design with VRTL. Nir works with various components of the craft. Exchanging hats between camera, directing, stitching, compositing, 3D animation, VFX and spatial sound design make him a versatile resource when creating in VR space.
CLIENTS: YouTube, DreamWorksTV, Kodak.
Immersive Virtual Environments are proposed as a tool different from desks, in which young people with Autism Spectrum Disorder can be trained and diagnosed through visual, auditory and olfactory stimulus. The talented Spanish research project “T-Room” by Red Cenit, in collaboration with the Leni-I3B Institute of the Polytechnic University of Valencia, proposes an immersive solution for a controlled and effective treatment.
SPEAKER: Mariano Alcañiz Raya – Director of Laboratory of Immersive Neurotechnologies (LabLENI) – Institute I3B, Universitat Politècnica de València.
Doctor in Industrial Engineering and professor at the UPV. He is Director of the I3B Institute and the European Laboratory for Immersive Neurotechnologies (LENI). His study object is based on the integration of virtual environments with neuroscience techniques applied to human behavior in different areas. He has written more than 130 scientific texts and currently coordinates several national programs of excellence in R+D+i. He is also the technical representative for Spain in the ICT committee of the European H2020 program.
COLLABORATES: Universitat Politècnica de València, Red Cenit.
Virtual Reality has been around for a long time. It is only recently that the quality was good enough to start creating reality compared with film. Robert Fox has a long track record with international films for tv and cinema (Director at Lars von Trier´s Zentropa among others) will talk about what attracted him compared with normal documentary work. It is always important to have reasons to change technology, he says. He has now made and shows experiences around the world.
SPEAKERS: Robert Fox, director and founder of Fox Media
Robert Fox graduated with a Masters of Arts in video from the Center of Art & Design, Middlesex University, London. Fox has specialized through his career in visualizing and applying storytelling to theoretical or abstract ideas. Most of Fox´s films, documentaries and corporate experiences have been made by his own company, Fox Media, which was established in 1994. Robert Fox has worked as a director, screenwriter and producer and has also used his knowledge and experience for training, concept development and writing.
CLIENTS: DR, Danish Film Institute.
Virtual, Augmented and Mixed Reality are technologies that are already making a difference in the marketing of many companies, but in what direction will they go in the coming years? In this talk we will learn about the latest trends in the immersive technologies and marketing sector, with examples of real projects, and we will anticipate the future in which they will play a key role in our day-to-day lives.
SPEAKER: Javier Escorihuela, CEO Isostopy
Javier Escorihuela is Professor at the IED and CEO of Isostopy, named the most creative company in Spain in the Creative Business Cup 2019. His work has been exhibited and awarded at various national and international festivals and competitions. As a real passionate about technology, Javier has spent years exploring the possibilities of virtual, augmented and mixed reality. In addition, he carries out important dissemination work through classes, workshops and conferences at events and universities.
CLIENTS: Oppo Mobile, Sacyr, Nielsen y Carrefour, San Miguel.
Virtual and augmented reality is evolving the feedback loop for experiential design, rocketing virtual experiences into rapid prototyping and development. Unity has become a powerful tool in creating these applications, but what are these virtual applications being created for? A solution without a problem leaves technology in an existential state, so matching AR, VR, XR applications and tools with the right use cases is crucial in delivering impactful solutions for research and development, and many other sectors as well.
SPEAKER: Julie Huynh, AR / VR developer at LG Electronics
Julie began her studies in Fine Arts and English Literature at the University of California, Santa Barbara where she started her search for the best tools to realize her innovative concepts. She continued her studies in design and technology at Parsons, where afterwards she continued teaching and developing independent games. At LG Electronics, she is working on various AR projects where she continues to create, prototype and deploy work to push the bounds of virtual experiences.
CLIENTS: LG Electronics
Is Metaverse the solution to global needs in the same way Internet and mobile devices were in the past? This presentation will be made entirely using a Virtual Reality Metaverse, where Damián’s avatar will show the present and future of social media and the various financial and business opportunities this tool can offer. Damián will also present cases of Metaverse integration in sectors such as leisure and education.
SPEAKER: Damián Romera, CEO and founder of VRMax
Damián is a computer engineer, CEO and founder of VRMax Technologies Solutions. He has more than 25 years’ experience in the ICT sector, where he has managed various companies. He is very passionate about emerging new technologies in Virtual, Augmented and Mixed Reality and their various uses. He is currently working on an entertainment experience with total freedom of movement and excellent graphic quality in one of the world-leading companies in the field of Virtual Reality.
CLIENTS: Ajuntament de Barcelona, Los 40 Principales, Orange.
Virtual and Augmented Reality allows us to have immersive experiences in virtual or real spaces where the student can significantly increase the perception of knowledge through these tools, benefiting from specific and detailed content in safe environments with zero risk. Jesús García from Xperiencia Virtual – a pioneer company in this field which has brought these educational solutions to more than 200,000 people -, and Claudio from EON Reality, will comment on the solutions that can be adapted to the inverted classroom, not only in education 3.0, but also in industry 4.0.
Jesús García, Xperiencia Virtual
Jesús García is one of Xperiencia Virtual founding partners, a leading company at the national level in the field of extended realities. Jesús studied computer science and graduated in business science, the mix of his two passions led him to found Xperiencia Virtual.
Was an entrepreneur from a young age, he founded his first company when he was 24 years old and later worked in a consulting firm offering valuable solutions in the ICT field. Professor of the virtual reality subject at IE in the new technologies program and passionate about growing businesses.
CLIENTS: Disney, Lancôme, GSK, HP.
Claudio Uva, EON Reality Spain
Claudio Uva is the Operations Manager at EON Reality Spain, LATAM, and the rest of Eastern European countries . He has experience in markets such as USA, Spain, Belgium and Ireland in the field of digital technologies. Enthusiastic about new digital technologies, he aims to improve education and to assist in digitized training.
CLIENTS: Shell, ExxonMobile, Denso, Aula Virtual Canarias.
Virtual Reality has not had it easy up to now: its path has been full of ups and downs since its inception in 2013. Rafael will review this path through his international career that began with the cinema. He will explain his projects in the US, UK, France and Spain, that have evolved in parallel with technology, sometimes with recognized success and others with great lessons learned.
SPEAKER: Rafael Pavon, VR / AR Creator and Producer.
Director and independent producer of VR / AR. He has worked in different studios such as AtlasV (France, UK), AdventureLab (USA) and Overlat (Spain). He began working on immersive experiences in 2015, at the Future Lighthouse studio (USA), exploring the possibilities of Virtual Reality for storytelling. His work has been recognized in more than 70 festivals around the world. One of his latest animations, Gloomy Eyes, was recognized at festivals such as Venice, Sundance, Sitges or SXSW, and his latest work Memoria, has been narrated by actress Geraldine Chaplin.
WORKS: El Ministerio del Tiempo VR, Campfire Creepers, Gloomy Eyes.
What advantages do video game engines provide when using High Definition to create Virtual Reality experiences. From non real-time rendering onwards; lighting, shading, effects; to color calibration, smoothing and depth of field. What are the different hardware options, the best support for various platforms and what is the support for devices.
Mariana Acuña, JoltVR and Glassbox Technologies
Mariana pioneered by founding the first agency for VR and 360º creations in Mexico City: JoltVR. She also founded Glassbox Technologies, which develops tools for virtual production through VR, AR and AI, thus transforming the way cinema is produced nowadays. With more than 13 years of experience, she has worked for studios such as Sony Imageworks, CIS Hollywood, Digital Domain, HBO, Columbia Pictures and Fuse FX. She was one of the ten finalists for the Women Startup Challenge VR and AI, and featured in the magazine Variety, proclaimed as one of the 10 best innovators in VR.
PARTNERS: Unity, HTC, Unreal Engine, Razer, Epic Games, VR LA.
Ricardo Medina, Medina Media 4K
Ricardo is CEO of Medina Media 4K and a pioneer in 4K and Ultra High Definition in Spain. He has produced several documentary series that have been distributed worldwide. His ambition to stay up to date with the latest technologies has led him to gather every year since 2015 the biggest experts in 4K, 8K 5G and VR in professional events of international renown, such as the 4K Summit, 5G Forum, The New Tech Observatory or SUTUS – organized by Medina Media Events.
CLIENTS: Netflix, Coca Cola, Caixa Bank, Vodafone, Atresmedia, Canal Sur, Telemadrid, Balay.
The quality of a patient’s therapeutic experience is the result not only of adequate medical and health treatment but also of the context in which this is carried out. The psycho-emotional conditions of patients, the degree of familiarity with the medical procedures they will undergo, the possibility of metabolizing one’s path through rich and satisfying social interactions, despite the limitations of therapy and hospitalization: all these aspects contribute to support and motivate the patient to achieve the goals of care. In this perspective, digital and technologies such as virtual reality can provide a significant impact, bringing value to the patient, his family, and the operations of medical staff.
We will learn how through the field experience of the Italian startup in digital health Softcare Studios.
SPEAKER: Valentino Megale, CEO at Softcare Studios Srls
Tech entrepreneur focused on digital health and mental well-being, and PhD in Neuropharmacology. CEO at Softcare Studios, a startup specialized in developing virtual reality experiences for stress management and training of patients undergoing medical treatments. A regular contributor as writer and speaker on the topics of emerging tech, healthcare, and startup ecosystems.
CLIENTS: UTHealth / The University of Texas, Roche, Accelerace, Instituto oncologico romagnolo, XEurope, Merck.
Launched in 2017 by SOS Racisme and BeAnotherLab, the “Canvia de Pell” project aims at raising awareness among the citizens of Barcelona on the systemic racism which is still very present in the city. After an initial stage of two years of creating and disseminating VR narratives created for young people and teenagers in the Raval neighbourhood, the project now enters a new stage: the search for new VR narrative formats that allow an even deeper approach to the social phenomena they are trying (or not) to represent.
SPEAKERS: Christian Cherene and Christian Betanzos of BeAnotherLab
Chema will talk about the development of video games in Virtual Reality and the challenges and complexities that it entails, both at a creative level and under the condition of indie development. He will focus on Desolatium, the case of a real game in which the Superlumen team is currently working.
SPEAKER: Chema Coca, cofounder Superlumen
Before co-founding Superlumen, company creator of Immersive Experiences for VR and video game developer, Chema gained experience at the German studios Goodgame. Now he leads the marketing area and stands out in his role as game designer and content producer in his new immersive video game, Desolatium.