Conferences Friday

Conferences Friday



Reduced price PROFESSIONAL Accreditations for FITNESS & WELLNESS sessions HERE.

VR and fitness, video games to get moving – 10:00 – 10:30

Virtual reality incorporates new elements into the language of video games and allows exploring other forms of interaction. One of its most interesting and with great potential facets are rhythm and fitness games, a fun and enjoyable way to perform daily exercise routines, either alone or in company. OhShape is part of this new niche market that seeks to present the sport in an attractive way for all audiences.

Speaker: Daniel Matas, CMO at OddersLab

Daniel Matas has a degree in journalism specializing in digital communication. In his work he helps spreading video games of different genres and styles, collaborating with independent projects and companies such as Firefly Studios (Stronghold) and OddersLab (OhShape).

Attracting and engaging people in exercise via VR Fitness Gaming – 10:45 – 11:15

Studies show that we don’t exercise enough which causes many illnesses and health issues. VR is a proven solution to low activity issues and will attract new members to the fitness community. Motor skills, endurance and strength may be developed via interactive solutions in VR. This is where VIRO suite of solutions come into play.

Speaker: Marcin Kotewicz, CEO at Fit Reality

Marcin has over 12 years of professional experience in IT sector with primary focus on concept and strategy and product development. He is passionate about both VR and AR technologies and sport. As a CEO of Fit Reality, Marcin’s mission is to help people move more and live more.

Marcin has successfully managed many startups coordinated over 70 e-commerce and m- commerce projects, starting from concept generation and validation, market analysis, competitive strategy development, prototyping, system development and further development. Experienced in VR, AR, mobile and web applications.

Impact of VR fitness on user motivation and fitness industry transformation – 11:45 – 12:15

Boredom, lack of results and inaccessibility are main problems that Fitness Enthusiasts have. VR fitness is on the way of solving them all. VR not only makes fitness fun and social, it also minimizes pain and helps Enthusiasts forget about the strain and time during workouts. This conference will show you how the digital transformation and fitness user experience evolves through Virtual Reality. Fitness: Reinvented is our goal.

Speaker: Bojana Knezevic, COO and Founder of Holodia

Bojana has been in the fitness industry for more than 20 years and has worked with VR for the last 5 years. With in-depth knowledge of fitness, health clubs, tech and consumer markets she is on the road to transform the way we do cardio fitness through VR. With an MBA and MSc in Digital Business from London University Bojana is passionate about making people fit and happy.


Reduced price PROFESSIONAL Accreditations for AUGMENTED REALITY sessions HERE.

Gamification throughout XR – 15:00 – 15:30

This presentation will explain how to gamify several environments such as advertisement or training throughout immersive experience. Moreover, it will go through Adver2Play’s successful case with Scriptum, the first AR Escape Room in the world.

Speaker:  Alex Balcells, CEO of Adver2Play

Senior Computer Engineer by La Salle (Ramón Llull University) and PDD at IE Business School. He has worked as a consultant at Accenture for more than 10 years and subsequently two years as Head of Digital Transformation at Servihabitat. In 2017 he founded Adver2Play in order to increase real-life experiences through VR / AR / MR. He also collaborates as Tutor of the “Aprende y Emprende” program of Fundación Prevent and ESADE.

Augmented Reality: Integration in the Social and Professional Ecosystem – 15:45 – 16:15

Our day to day lives run at such a frantic pace that we often run out of time to do everything we need to do. Augmented Reality offers us the opportunity to help change our daily habits both socially and professionally.

Within the professional sector, small, medium or large companies should consider the possibility of applying these new technologies to the market as soon as possible. This conference will present a current panorama that shows us how the revolution of the new technologies of Virtual Reality, Augmented and Mixed, are already present in the evolution of the human being.

Speaker: Damián Romera, CEO at VRMax Centers

Damián Romera is a computer engineer and has more than 25 years in the ICT sector, where he has directed several companies. He is passionate about new technologies and currently his clear objective is the integration of VR, AR and MR experiences.

Audio tour guides in Augmented Reality: a new way of transmitting knowledge – 16:30 – 17:15

We are used to hearing that RA are digital images superimposed on reality views through a mobile device. However, what about audio as digital files that provides additional information to reality? This talk will introduce the concept of audio in AR (augmented reality) geo-positioned to improve the user experience and increase the transmission of knowledge during the trip: the logic of this concept, the operation, applications to the tourism industry, benefits and way of reaching the end user will be explained.

Speaker: Rolando García, founder of Smartech

Graduated in Chemical Engineering. After studying an MBA and working for six years in business consulting, he founded Smartech in 2013, specialized in Augmented Reality Apps, together with his partner Gaetano Serrano. Since then they are dedicated to creating Augmented Reality solutions mainly for the tourism industry, yet they have important clients in other industries such as: Correos de España, Estrella de Galicia, RATP, Granini, among others.